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Lotte Cinema and Barco bring flagship laser projection to the Republic of Korea
Posted on Wednesday, October 14, 2015
Seoul, Republic of Korea, 14 October 2015 – Barco, a global
leader in digital cinema technology, is proud to announce the
installation of the first flagship laser projector in the Republic of
Korea. Lotte Cinema, one of the country’s major multiplexes, has
equipped its auditorium with Barco’s ultra-bright 6P laser cinema
projector for premium screen (DP4K-60L). With this investment, Lotte
Cinema further expands its premium auditorium offering with increased
picture quality, reliability and improved operating efficiency.
Lotte Cinema operates about 900 screens in three nations — the
Republic of Korea, Vietnam and China — and is one of the fastest-growing
cinema exhibitors in the APAC region. To create the best possible movie
experience, Lotte Cinema recently launched its own premium auditorium
brand, Super Plex, which features over 22-meter wide screen, immersive
3D sound system with premium speaker and a brighter 3D system with 2.4
gain silver screen.
Premium projector for premium auditorium
To ensure that SuperPlex can differentiate itself in terms of picture
quality as well, Lotte Cinema decided to look into the possibilities of
laser technology. At the CinemaCon trade fair in Las Vegas (US), the
cinema chain discovered Barco’s DP4K-60L; a top-of-the-line laser cinema
projector that brings supreme brightness levels and cutting-edge image
quality to large screens. The combination of exceptional image quality,
simplified operations and reduced operating expenses convinced Lotte
Cinema to make the switch to laser projection.
First in Korea
Prior to its final decision, Lotte Cinema examined and tested the
features of Barco’s DP4K-60L in various circumstances: on different
screen sizes, in a 3D configuration and with Polarizing 3D on silver
screen.
“Creating a big screen is not so difficult,” comments Cha Woncheon, CEO
of Lotte Cinema. “The key is to provide the sound and image quality that
suits such a screen. We thoroughly tested Barco’s DP4K-60L for more
than two months and are now convinced that Barco laser projection will
be the real game-changer for premium cinema.”
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