Thanks to a new partnership with cinema integrator Cine Brasil, Barco is
helping exhibitors in Brazil drive customer engagement and revenue
opportunities with its
Barco Lobby Experience.
Enlivening the lobby for a one-of-a-kind customer experience
Highly scalable, the Barco Lobby Experience ranges from a simple digital
concession board, to interactive movie posters with POS capabilities,
to animated box office signage, to a networked array of synchronized
video walls featuring the latest movie trailers, called “Lobby
Domination.” Dynamic lighting solutions and high-impact audio can be
added to amplify this visceral, enveloping experience.
Described as “the show before the show,” the customizable solution
brings the box office, concessions and lobby area to life with a
collection of bold, interactive visualization technologies.
“Barco is leading the way in digitizing the cinema with innovative
solutions that maximize the entertainment value for customers,” comments
Claudinei Mascaro owner of Cine Brasil. “We see the lobby as a new
frontier, captivating audiences with a unique experience, while building
opportunities for new revenue streams.”