While many surmise that online shopping is causing the demise of brick and mortar stores, Barco and MaxMedia advocate that it’s not e-commerce that’s the disruptor; rather, it’s that the majority of retailers have not kept pace with consumers’ changing behaviors.
Appealing to a new type of shopper
“A new type of shopper has emerged, and we call them ACES: Always
Connected, Experience-seeking Shoppers. Of course, they’re never more
than an arm’s reach away from their treasured technology, but it’s
important to remember that they also crave experiences, stories and
share-worthy moments when they shop,” comments Ed King, VP Strategy at
MaxMedia. “Retailers that embrace this phenomenon and connect with their
customers on a more visceral, emotional level can drive more meaningful
– and profitable – shopping experiences.”
A holistic retail solution
With MaxMedia providing strategic planning and dynamic content creation
and Barco supplying the enabling tools and technologies to deliver these
compelling experiences, retailers can create, manage, and deliver
real-time content from any source to any screen to engage customers in
an entertaining, emotionally satisfying shopping experience. Barco’s Intelligent Display Network™ is the end-to-end solution that empowers retailers and brand owners to deliver the ultimate, connected customer experience.
Visitors can experience Barco IDN, featuring the X2O system and Barco display solutions, presenting MaxMedia’s dynamic content in Booth #246 at the National Retail Federation (NRF) Retail’s Big Show from January 17-20 in New York, New York.