When Hallett Cinemas decided to convert its theater circuit to digital, it made the most of Barco’s unique platform efficiencies when selecting its projectors. The company is taking full advantage of their modularity and energy efficiency to generate a quick payback, retrofitting them with projector-mounted exhaust fans and utilizing the less expensive/longer life lower-wattage lamps. Ray Hallett explains: "We're a ‘value-based’ company that believes it’s essential to consider the total cost of a product over its life cycle, not merely a low initial purchase price. I'm pleased my investigation has confirmed that Barco's DP2K-23B is a winner in both.”